What Artificial Intelligence Could Help With Privacy Of Data Privacy

2 years ago
NogaTech IT Solutions LLC
What Artificial Intelligence could help with Privacy of Data Privacy

The more online our lives become, the more vulnerable we are. This is why companies are looking for ways to safeguard privacy by making use of AI.

Suppose the past 18 months have given us any lessons. In that case, the lesson is that many of the things we did in person during pre-pandemic years are now easily accessible online. Remote work is perhaps the most obvious instance of this. However, many more like shopping for groceries, visiting doctors or making new acquaintances, and celebrating birthdays. The list is endless.

When governments issued stay-at-home-home orders, many individuals "discovered" the potential and convenience of doing lots of these activities online. As we now see the bright end of COVID-19's tunnel, we can be confident that these devices will be around for the foreseeable future. With 5G's deployment worldwide, IoT devices are getting more prominent every day, and edge computing is gaining more attention. Our lives are about to become a lot more digital.


The optimist within me loves the concept of living in a highly connected world in which you can connect effectively and efficiently with different devices and people regardless of where you travel. However, the news keeps reminding me of a possible downside to that connected, always-on and constantly connected life that is the ever-present threat to the security and privacy of our data.

The more connected our lives become increasingly invasive, the more vulnerable our lives become. That's certainly not something you can predict. 2021 already has seen huge leaks of data and massive ransomware-related attacks. However, these incidents aren't likely to go away shortly. This is why cybersecurity has become a top concern for all businesses, including private and public.

This naturally raises the question: What is that new focus shift mean regarding data privacy and its users? Do we have to accept the digital transformation process that our lives go through to protect our privacy? No, of course, it's not. Businesses are already looking for ways to protect security in the increasingly digital age and are investing in the most advanced technology currently. This is artificial intelligence (AI).


A New Future for Data Privacy Is a part of AI.


A New Future for Data Privacy Is a part of AI.

According to Gartner's study conducted in 2019, 40% of privacy compliance technologies will employ AI in 2023. This alone illustrates that companies view AI algorithms as their most effective allies to ensure the privacy of data.

It is logical. We're creating vast amounts of data that the manual process of securing is nothing short of a utopia. What is the manual process to ensure the privacy and security for the nearly 71 gigabytes of data we'll generate in 2021? This is why incorporating AI algorithms to protect the privacy of data feels natural. The fundamental nature of AI-powered solutions is to analyze and process vast amounts of data within very little time.

In relying on these algorithms, businesses are seeking to build barriers to stop attacks and leaks, breaches and attacks and ensure maximum security for their data and the data of their customers. This is why so many are convinced that the future for data security is to AI, which is why some are working on this future now.


How AI can Help privacy


How AI can Help privacy

To understand the way AI can be a game-changer to data security, it's crucial to be aware of the issues we face today. While there are instances of edge cases in different sectors, the reality is that businesses face two main challenges: the differing regulations surrounding the privacy of user data and user activities.

On the other hand, some regulations apply to different industries, countries, as well as regions. Shopping online or working remotely could mean that the data we share must comply with various regulatory frameworks, which is a daunting task for companies to deal with. 

However, you have numerous users' activities simultaneously, and you can make the process of authentication into an unending nightmare.

Fortunately, AI can assist with both of those issues. Practical algorithms can handle the multifactor verification and control of access using an adaptive process. This means that the AI will adjust to users' behaviours and preferences at any time based on the predefined requirements. Therefore, the algorithm can instantly check the rules currently in force, requirements for permissions and users' preferences for a seamless log-in to any online service.

The most significant benefit is that it's not an intrusive approach. Organizations and businesses can be sure that they comply with any regulations that apply to them. At the same time, consumers can be sure that their privacy needs will not be violated at any point in time, even though their information is transferred to different service providers.

Naturally, AI also guarantees high efficiency in processing. The numerous and concurrent users' activities on any platform or service wouldn't pose an issue for AI to protect the privacy of the data exchanged. So, millions of people who access and conducting transactions on a specific platform or website don't need to be concerned about bottlenecks that can make their experience less enjoyable or about privacy concerns.

This isn't all. Since shopping has begun to take over the activities that we engage in online, ensuring that users' data is appropriately secured and protected is vital. However, there is an inherent danger when you buy online. You must give your details to be able to deliver the products you purchase delivered to your residence. Therefore, you must give your address, name, contact details, credit card numbers and other sensitive financial details.

The risk of doing this is double. On the one side, hackers could gain access to that information and cause enormous disruption to your daily life. However, companies could misuse their power over the information and make it available to anyone interested in an attractive personal data and online behavior mix. There's a problem that AI could assist in tackling.

An AI algorithm can segment the information you need when purchasing online and only share the necessary information with service providers that require it to pay for and deliver the item. This allows, for example, shipping companies to receive only the address and zip code and the payment gateway to get only the data it requires to process the purchase. The process of separating these two steps from one another for each purchase can become overwhelming. Still, AI can make it happen due to the processing abilities of AI.


AI is already proving Its Value to Data Privacy.


AI is already proving Its Value to Data Privacy.

The applications of AI to protect the privacy of data aren't limited to just that. AI algorithms can also help with encryption and data anonymization across different transactions, not only online shopping. They also can ensure that personal data stored on the servers of any service provider includes an "expiration date" that stops companies from storing personal data for a long time after the transaction has occurred.

Similar to other fields, the uses of AI to protect data are endless. The main benefit of this technology about privacy is that it could transfer power over data to the individuals who control it. Is AI enough to ensure the security of your data? It isn't. It is also necessary to have more robust services and more precise rules. But AI is already proving its worth in terms of data privacy and is increasing the standards for data security, which all businesses should be aware of.

noga author

Author: Manmohan

Manmohan is the author of NogaTech IT Solutions LLC blog content, Software Developer, Freelancer on Upwork. Manmohan created NogaTech Software Development Company and write its all technical blogs. He brings his decade of experience to his current role where he is dedicated to educating and inspiring the world how to become better technical writer and also offers development. You can find him on Linkdin @ Manmohan-Yadav.

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